Sponsorship Opportunities

Overview

  • The 23rd Annual Harlem Holiday Lights celebration is a street lighting event that stretches along 125th Street from 5th Avenue going west to Marginal Street.
  • Festivities commence on November 17th and will kick off the holiday season in Harlem.
  • Features swirling Street Decorations, individual custom Pole Decorations, Store Front Lighting Competition, Parade of Lights, Interactive Lighting Park and Scavenger Hunt.
  • Dozens of BID merchants host in store activities and special promotions.
  • And more…

Sponsorship Packages

Title Sponsor — $50,000 (one only)

  • Parade of Lights named for sponsor
  • Prominent signage at Interactive Lighting Display Area
  • One lighted float with company name in Parade of Lights
  • Two custom pole decorations
  • Company profile in Harlem Happenings e-blast (6000+ business leaders) for 6 months
  • Company advertisement on BID’s “Harlem Happenings” App for 6 months
  • Company logo and link to your company website for 6 months
  • 20 Guests on open decker kickoff bus in the Parade of Lights

Major Sponsor $30,000

  • Prominent signage at Interactive Lighting Display Area
  • One lighted float with company name in Parade of Lights
  • One custom pole decoration
  • Company profile in Harlem Happenings e-blast (6000+ business leaders) for 3 months
  • Company advertisement on BID’s “Harlem Happenings” App for 3 months
  • Company logo and link to your company website for 3 months
  • 10 Guests on open decker kickoff bus in the Parade of Lights

Interactive Tree Sponsor – $15,000

  • Prominent signage at Interactive Lighting Display Area
  • One lighted float with company name in Parade of Lights
  • Company advertisement on BID’s “Harlem Happenings” App for 1 month
  • Company logo and link to your company website on “Harlem Happenings” App for 1 month
  • Company logo and a link to your company website for 1 month
  • 5 Guests on open decker kickoff bus in the Parade of Lights

Design Your Own Package

 

Interactive Lighting Park

  • Interactive Tree – $15,000
  • Branded Stage and Entertainment – $15,000+
  • Lighting Vendors – $500 per vendor
  • Food and Beverage Vendors – $250 per vendor

Parade of Lights

  • Company Sponsored Branded Floats – $3,500 each

Street Decorations

  • Company Sponsored Customized Pole Decorations – $9,000 each
  • Storefront Window Competition – FREE for BID Members $100 for NON BID Members

Scavenger Hunt

  • Title Sponsor – $25,000
  • Prize Sponsor – Minimum Value ($100)